Marketing (demographics + psychographics)

In every films production, a target audience will need to be considered and can be key to the successful of the film during its release. When advertising and marketing a film; a clear genre needs to be identifiable nd appealing to the target audience. For example if they were advertising a thriller film, it would be shown before similar movies at the cinema and perhaps later in the evening on TV. Furthermore, in contemporary media, social media is a huge player when marketing a film with platforms such as Facebook and Twitter giving films publicity wether it bad good or bad. There are several factors that need to be considered when targeting a demographic; ethnicity, gender, class and age need to be taken into account.

Demographics

Thrillers can appeal to all of the letter codes above, however more complex thrillers such as psychological ones such as Se7en may be harder for class E to understand because they are less educated so consequent that sub-genre may not appeal to them.

This table clearly shows how society has been segregated. Because of this segregation and due to changing interests of demographics; audiences are becoming fragmented and harder to reach and appeal to.

Psychographics

Psychographic segmentation is where splits the market into sections based on their social class, lifestyle and personality traits/characteristics. Thrillers can be very broad in terms of the sub genres they cover; so they can appeal to all of the psychographics in different ways.

This table clearly shows how psychographics are segregated by their values.This can be used to assume what and audience may like based on the factors previously listed. 

Technological convergence has allowed the recent ease in marketing as film companies can market and distribute their products via the internet and social media platforms that make advertising very cheap and accessible; meaning their products are easily accessible to various psychographics and demographics. 

All of the above needs to be considered when marketing a film. A film can be marketed in a variety of ways; 

• Television

Adverts - very expensive so only big conglomerates have access to this method of marketing.

• Internet

Social media - Free advertising to a vast range of people; reaching a bigger audience. Teasers could be leaked online to create interest before it is officially released. Also a good platform to display and distribute photos and trailers.

• Cinema

Trailer - Shown before the main feature film.

How are you going to market your film?

I will release a teaser for the film about 9 months before the films release to generate interest early on and trailers would following as the release date nears. As my film company is fairly new. I would mostly rely on social media to help distribute my product.

Social Media Promotion video - Patient Productions

Facebook

Twitter

YouTube would also be a handy tool to use to promote my product. Guerrilla marketing could be used as well as means of creating viral videos which yet again would require social media to distribute effective. I may also use a press junket if there is a large growing fanbase for the film and if there was the possibility of a sequel film; this would require support from partnering companies.

This is a prototype poster for the film; this would be used for marketing along side the teasers and trailers. To create an effective poster, expensive software is needed.