George shows a good understanding of genre although he seemed to miss some of the more obvious conventions and didn't explain himself clearly at times. I liked some of his points on editing choices. His mood boards were not really what I was looking for. The questionnaire results showed evidence George's audience research but I am unsure how much he would have taken from this in regard making informed choices in his production piece.
George's analysis of the opening sequence of Donnie Darko demonstrated a good understanding of mise en scene and how directorial choices create meaning for an audience. The sequence illustrated introduction of character but he did not demonstrate an understanding of film openings specifically. His analysis of the opening of Dark Knight provided a fair level of analysis but did not give anymore insight into how films should open. This was also true of his analysis of Se7en. George's post on title sequences do show an understanding of the different way that films can open but he did not explain the effects of the different openings.
His work on the BBFC, health and safety assessment and film companies demonstrated an understanding of media industries. His post on film companies showed some understanding of industry but it would have been better to have looked at companies as examples.He showed a very good understanding of psychographics and demographics and how media industries use these to target audiences. It would have been better to have had a more in depth analysis of psychographics with a specific relation to audiences and film choices.
George's planning was evident and in the posts about music and filming there was a demonstration of how his product evolved.
George's blog covered a wide range of appropriate topics but too often his entries lacked the sufficient depth to gain a higher mark. His analysis was of a reasonable level and he covered all the right areas in his research and planning but I would like to have seen more insight.
George 12/20
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