Evaluation 4

h   I would likely choose to go by the guidelines of a 15 rated movie because it would allow a range of themes and content to be shown and still be accessible to a wide range of people; being open to different demographics. My target audience would be predominately male as thriller audiences are mainly males due to the masculine scenes shown. Examples of this are films such as 'Seven' and 'The Dark Knight' which both have male protagonists and have little female prevalence in important roles; this potentially deterring the female audience. Often females are used to satisfy the 'male gaze' and used a objects to attract the male audience.

In my thriller I decided to put a female in a lead role as well as a man so that their is less female discrimination, however I have used stereotypes of women to direct my narrative; this will Help the audience understand the characters better. The use of a female in an important role is more common nowadays and I hope that by doing so the thriller genre will attract the females to it.

When identifying my target audience, I used myself as a guidance as I am an age which fits into the target audience band. I used my knowledge of films I have seen as an influence to who the film would be aimed at and why. This allowed me to look at Conventional characteristics the audience expects to see and give me a chance to implement them. 





Name: George Patient
Age: 16

Likes
Films: Fight Club, Se7en, Star Wars, Marvel films.
TV: Sherlock, Dexter, Game Of Thrones, Orange Is The New Black, The Walking Dead, Friends.
Social Media: Twitter, Facebook, Instagram, Snapchat, LinkedIn, YouTube.

Dislikes
Films: Romantic Comedies
TV: Soaps, Reality.
Social Media: N/A

As you can see; I have used myself here. I have done so as I feel that I am a prime example of my target audience. As you can see, the majority of my TV and Film likes are thrillers and have lots of common themes both with the genre and sub-genre. As my film will be using social media to market itself; my likes in this area will be a big convenience and benefit to the distribution company (Warner Bros).

As you can see, my target audience predominately use social media; this is why social media will be a big factor in marketing my movie.

I do not have a specific male or female in my primary target audience because thrillers are so diverse and have a range of themes that I do not feel specifically appeal to one in demographic or psychographic. In terms of demographics; I would suggest my thriller is aimed at the middle class and above because psychological thriller can be complex and hard to follow so i'd perhaps suggest the lower classes may not have to interject to understand and follow the complicated narrative.

Succeeders and explorers would be targeted from a psychographic perspective because the explorers are generally the younger generation; i.e. students, which are my main target audience of my psychological thriller. Furthermore, succeeders would be targeted because they are generally the upper class and more intelligent individuals so they would be able to understand my complex narrative.

Here is the posters of several movies my target audience may enjoy. This is because they all build tension and suspense; in keeping with the conventions of the thriller genre.